A Senseful happiness
Develop a new product line for Gababee, keeping the brand’s ethos and circularity at the core. Ensure that the process of producing the new product line takes into account the brand’s belief in eco- consciousness and circularity. Utilise the process of production as a key anchor to introduce the narrative associated with the new product line.
Brief:
Client Moodboard
Gababee is currently designing playful, eco-conscious blanket prints inspired by real-life toys, drawing from the owner’s child’s imagination. Now,exploring a new product line that embodies the values of playfulness, eco-consciousness, and sustainability, while expanding its appeal to environmentally conscious consumers.
Concept/Inspiration
We propose an innovative fragrance range for the brand that embodies playfulness, eco-friendliness, and reusability. This collection includes versatile scented toy fresheners and natural soap, both designed to engage the senses while promoting sustainable living.
Terracotta clay was selected for its natural porosity, allowing essential oils to be absorbed and reused multiple times through reapplication. Paired with natural wax and child-safe essential oils, the material system ensures non-toxicity and sustainability. The approach supports a reusable, eco-conscious design solution.
Materials:
Packaging
Final Product
